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APC Tightens Campaign Communications, Names Three Officials As Sole Spokespersons

The All Progressives Congress (APC) Presidential Campaign Council has restricted the number of officials authorised to speak publicly on its behalf to three, following a reorganisation of its media and communications structure.

Under the new arrangement, the council’s Director-General, Abdulaziz Yari; the Minister of Solid Minerals Development, Dele Alake; and the Minister of Information and National Orientation, Mohammed Idris, are the only officials authorised to speak for the campaign.

The Chief of Staff to the President and Deputy Director-General (Administration) of the campaign council, Femi Gbajabiamila, announced the changes in a statement issued on Wednesday.

According to the statement, the reorganisation is intended to promote “more cohesive, disciplined, and effective public engagement”.

It added that all individuals previously announced as campaign spokespersons would now become members of the Directorate of Media and Strategic Communications.

The council also directed radio and television stations to take note of the revised arrangement and comply with it.

It said designated representatives would be assigned to appear on media platforms whenever necessary.

The latest decision follows previous changes to the composition of the APC Presidential Campaign Council’s media team since its formation in August.

When the council unveiled its structure on August 22, former Zamfara State Governor Abdulaziz Yari was named Director-General, while Dele Alake was appointed lead spokesperson alongside four other officials. The Minister of Information and National Orientation, Mohammed Idris, was also named coordinating director for media and strategic communications.

The council subsequently expanded its media and communications team in a revised list released in October. The list included Aviation Minister Festus Keyamo, House of Representatives member Abdulmumin Jibrin, Lere Olayinka, and Segun Sowunmi. Alake retained his position as spokesperson.

The latest directive now distinguishes between membership of the Directorate of Media and Strategic Communications and the authority to speak officially on behalf of the campaign, restricting the latter to Yari, Alake, and Idris.

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