Meta Platforms Inc. has introduced new personalisation features for its AI assistant and launched a “Discover” feed aimed at fostering greater social interaction around AI use.

In a statement issued on Tuesday, the tech giant said the upgraded Meta AI can now learn user preferences — such as interests in travel or language learning — and derive contextual insights from user interactions.

“The Meta AI assistant will draw on user-provided data from Meta platforms, including profile details and content engagement, to offer more tailored responses,” the company explained.

Users who link their Facebook and Instagram accounts through the Accounts Centre will benefit from a more integrated and personalised AI experience, it added.

The new “Discover” feed enables users to share and explore creative AI applications, browse trending prompts, and adapt them for their own use — all while maintaining full control over what is shared.

Meta stressed that content will only appear on users’ personal feeds if they explicitly choose to share it.

According to the company, these new features reflect its commitment to building AI tools that are both intelligent and closely aligned with users’ social experiences.