The 10th season of Big Brother Naija has officially begun, with 29 housemates vying for a grand prize of ₦150 million in what promises to be one of the most dramatic seasons yet.

Sunday’s launch show introduced 14 male contestants, following Saturday’s unveiling of 15 female housemates. Themed “10/10”, the season marks a milestone for the hit reality TV show, now featuring its most diverse and dynamic cast to date.

The female contestants include Zita, Doris, Isabella, Imisi, Sabrina, Ibifubara, Ayomide, Thelma Lawson, Joanna, Gigi Jasmine, Tracy, Big Soso, Ivatar, Sultana, and Dede.

The newly introduced male housemates—Mensan, Denari, Kayikunmi, Otega, Kuture, Koyin, Jason Jae, Victory, Rooboy, Kaybobo, Faith, Kola, Bright Morgan, and Danboskid—bring a mix of ambition, charm, and competitive flair.

Each housemate comes from a distinct background, setting the stage for unpredictable interpersonal dynamics inside the luxury Big Brother house.

This season introduces a major twist: contestants must earn their share of the ₦150 million prize through weekly tasks and challenges. The winner will also take home an SUV and additional sponsored rewards.

With high stakes and high drama, Big Brother Naija Season 10 is set to deliver unforgettable moments and fierce competition.