Lagos State Governor, Mr. Babajide Sanwo-Olu, has called for a united and uncompromising fight against piracy in Africa’s entertainment industry, warning that creative excellence and artistic brilliance will amount to little if creators are denied the full rewards of their labour.

His remarks come amid growing calls to protect Africa’s creative economy at a time when Nigerian and African entertainment continue to command global attention.

Addressing key figures in the entertainment sector at the 12th edition of the Africa Magic Viewers’ Choice Awards, held at Eko Hotels and Suites in Lagos on Saturday, the governor said the continued rise of Africa’s creative industry must be matched by deliberate efforts to eliminate piracy in all its forms.

“All of the great work you’re all doing will amount to nothing if we let piracy take the shine out of all of this,” Sanwo-Olu said, stressing that intellectual property theft remains one of the greatest threats to the economic future of entertainers.

He added: “We need to kill piracy in whatever form or shape because we want you all to be economically sound, to have the full economic benefit of your sweat.”

While the industry’s influence continues to expand internationally, piracy remains a major drain on revenue, depriving creators of earnings and undermining long-term growth.

The governor noted that Africa’s entertainment industry is powered by extraordinary talent and intellectual capacity, but said those gifts must translate into meaningful economic prosperity for those behind the creative output.

“With all your intellectual capacity, with all your God-given talents, all of that must mean something to you,” he said.

Sanwo-Olu also reassured members of the entertainment community of continued government backing, pledging sustained support from the Lagos State Government to strengthen the ecosystem and create an environment where creativity can flourish without exploitation.

“I want to give you a commitment that, for us in the Lagos State Government, we will continue to give you support,” he said.