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From Homecomings to Headphones: How Detty December Supercharges Nigerian Music Streams
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admin / 2 months
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- 2 min read
Data released by Spotify has shown that Detty December, West Africa’s annual homecoming and festive season, continues to drive a significant surge in Nigerian music streaming. The data attributed the rise to increased travel, family reunions, and packed end-of-year entertainment calendars across the region. Spotify’s Senior Music Editor for Sub-Saharan Africa, Ms. Benewaah Boateng, disclosed […]