After 72 eventful days in the Big Brother Naija (BBNaija) house, Imisi Ayanwale has emerged winner of the Season 10 edition, walking away with a cash prize of ₦80 million.

The grand finale was held on Sunday night, marking the climax of weeks of intense competition, strategy, and entertainment that kept millions of viewers across Africa glued to their screens.

The live finale, broadcast to audiences across the continent, was a spectacular celebration featuring electrifying performances from Nigerian music stars Adekunle Gold and Iyanya.

Show host Ebuka Obi-Uchendu thrilled the audience with his trademark charisma, as cheers erupted when Imisi was announced winner.

The outspoken and humorous housemate—popularly known for her loyal fanbase, the “Ijoba 606” movement—triumphed over eight other finalists: Dede, Kola, Mensan, Isabella, Jason Jae, Koyin, Kaybobo, and Sultana, securing her place in BBNaija history.

Imisi’s calm, strategic, and emotionally intelligent gameplay earned her admiration from both her fellow housemates and millions of fans who followed her journey from day one.

This season, widely described by fans as one of the most unpredictable and emotionally charged, witnessed dramatic twists, including the disqualification of Faith just days before the finale.

The Season 10 grand prize, valued at ₦150 million, comprised ₦80 million in cash, a new car, a fully furnished apartment, an all-expenses-paid international trip, tech gadgets, and several endorsement opportunities.

A visibly emotional Imisi expressed gratitude to her supporters and the Big Brother platform.

“I came into this house not knowing what to expect, but I stayed true to myself. Every challenge, every tear, and every laugh brought me here. I’m grateful to everyone who believed in me and voted for me,” she said.

The finale also featured emotional reunions as evicted housemates returned to celebrate what many have called a milestone season for the show.

Fans flooded social media with congratulatory messages, using trending hashtags such as #ImisiTheQueen, #BBNaija10Finale, and #10Over10Season.